Tag: Strategy
Everything we have written on Strategy.
No filler. Every piece on this list is something we use, ship, or sell against.
M-Pesa
Why we bet on M-Pesa-first, not card-first
Most ecommerce platforms in Kenya bolted M-Pesa onto a card-first design. We started with M-Pesa as the primitive and worked outward. That single decision changed every other decision we made.
24 May 2026 · 8 min read
Strategy
Shopify vs custom ecommerce in Kenya: a decision tree
Most agencies in Kenya push you toward Shopify because it pays them a recurring affiliate. We sell custom builds and Shopify both, and most days we recommend Shopify. Here is the honest decision tree.
15 May 2026 · 7 min read