Insights
Ideas, strategies and resources for growing businesses.
What we have learned building digital foundations, marketing systems, automations, and operations for businesses in Kenya.
Digital growth
Tips for improving your online presence.
2 pieces
Marketing
Strategies for attracting and engaging customers.
Writing in progress
AI and automation
Practical ways businesses can use AI and automation.
1 piece
Operations
Systems, SOPs, workflows, and productivity.
1 piece
Business growth
Lead generation, sales, customer relationships, and partnerships.
Writing in progress
Technology
Websites, CRM, integrations, payments, and digital infrastructure.
5 pieces
Latest
Most recent
M-Pesa
Why we bet on M-Pesa-first, not card-first
Most ecommerce platforms in Kenya bolted M-Pesa onto a card-first design. We started with M-Pesa as the primitive and worked outward. That single decision changed every other decision we made.
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M-Pesa
How M-Pesa STK push works (and how to add it to your website)
Most M-Pesa tutorials are six years old and reference dead endpoints. This one is current, runs in production at TrafficBuddy and angaze.co, and covers everything from OAuth to callback handling.
9 min read
WhatsApp
The complete WhatsApp Cloud API guide for Kenyan businesses
Seventy percent of Kenyan ecommerce decisions still happen inside WhatsApp. This is how to operate it like infrastructure instead of a chat sidekick.
8 min read
Strategy
Shopify vs custom ecommerce in Kenya: a decision tree
Most agencies in Kenya push you toward Shopify because it pays them a recurring affiliate. We sell custom builds and Shopify both, and most days we recommend Shopify. Here is the honest decision tree.
7 min read
M-Pesa
Daraja sandbox to production: the checklist nobody publishes
Safaricom's docs say 'Apply for Go Live'. They do not mention the seven things that get applications rejected. This is the checklist we run for every Angazé client moving to production.
6 min read
Operations
The delivery-first ecommerce stack for Nairobi
Most Kenyan food businesses run on five disconnected tools: a website, WhatsApp, a phone book of M-Pesa transactions, a paper notebook, and Glovo. This is the integrated stack we build instead.
7 min read
Next step
Ready to build a better business?
Your business does not need more disconnected tools.
It needs the right strategy, systems, technology, and support working together.
Let us build what your business needs to grow.